Research In Marketing | IN BRIEF | Making Money Right Now!

Research In Marketing | IN BRIEF

July 2nd, 2011

Stanley Slater, a marketing professor in CSU’s College of Business, has been named the 2011 recipient of the Mahajan Award for Lifetime Contribution to Marketing Strategy Research.

The award, presented annually since 2000 by the American Marketing Asso-ciation Foundation, recognizes marketing educators across the world for their outstanding contributions to marketing strategy research.

The goal of the Mahajan Award is to inspire additional research in marketing strategies at the same time as it recognizes the accomplishments of educators in marketing strategy literature. Slater’s research has been cited more often than 99.5 percent of publishing authors in business and in economics worldwide, according to CSU.

“We were delighted, yet not at all surprised, to learn that Stan is receiving this recognition,” said Ken Manning, chairman of the College of Business Mar- keting Department.

Slater was selected by the officers of the American Marketing Association Marketing Strategy Special Interest Group. He will be honored at the AMA Marketing Educator’s Summer Conference in August at San Francisco.

Several community organizations, working with local government, are taking a hands-on approach to ensure that Fort Collins’ primary employers stay put.

The Larimer County Business Retention and Expansion Survey Program is a collaboration of the Northern Colorado Econo-mic Development Corpora-tion, the Fort Collins and Loveland chambers of commerce and the cities of Fort Collins and Loveland. The program has two goals: to establish relationships with primary employers in the community and to better understand trends occurring with primary employers.

Local employers are being asked to complete a short electronic survey available at . The survey will help to better understand the needs of primary employers, barriers they may be encountering and opportunities for expansion.

Primary employers are especially important to the local economy because such companies pull at least 50 percent of their revenue from outside the region into the community.

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